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*959# Digital Lottery addresses the concerns of Lottery Stigmatization



*959# Digital Lottery addresses the concerns of Lottery Stigmatization

The robustness,  effectiveness and efficiency of the *959# lottery Short Code has been appreciated by the staking public.

 The *959# is the official short code of the National Lottery Authority (NLA) running the Original 5/90 Lotto Game from Monday to Saturday.

 The *959# short code and 590mobile.com.gh platforms formed part of the Government's digitization and the digitalization programme  aims at transforming all the sectors of the economy including the lottery industry.

 Since the implementation of the *959# digital lottery platform, consumers of lottery products especially the upper and middle class have taken serious interest in playing the 5/90 Game via the NLA Official Short Code *959# and 590mobile.com.gh.

 Previously the Upper and Middle Class were finding it difficult to stake lottery products in the Lotto Kiosks largely due to stigmatization but the introduction of the *959# and 590mobile.com.gh platforms have been very helpful to address the concerns of Lottery Stigmatization.

 Now players who are unwilling to stake lottery publicly in the Lotto Kiosks can do so at their comfort zone on mobile phones by dialling *959# or visit 590mobile.com.gh.

 Issued by: Public Relations Unit of NLA
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